Assessed Coursework ...

Assessed Coursework



UB NUMBER: 08020229

MODULE TITLE: Research Methods (MSc)

MODULE CODE: MAN4148M

MODULE COORDINATOR: Dr. Rana Tassabehji
STATEMENT OF AUTHENCITY

I certify that this assignment is the result of our own work and does not exceed the word count noted below.

Number of Words: 2005
(Excluding appendices/bibliographies, tables and diagrams)

Submission Date: 22/04/2009

Table of Contents

1. BACKGROUND 3
2. LITERATURE REVIEW 3
3. RESEARCH QUESTION 5
4. METHODOLOGY 5
5. PROJECT PLAN 8

REFERENCES: 9



BACKGROUND


The proposed field of study for my research is the Indian Colour Cosmetics industry. The significance for my research in this subject is drawn from the realism that the Indian colour cosmetics industry is a fast growing industry providing a whole lot of opportunities for both companies present currently in the market as well as those entering into the market (Cosmetics to India, 2009). The colour cosmetics industry experienced a growth of around 28% in 2007 and this is expected to be the trend for the next 5 years (Colour Cosmetics - Euromonitor International, 2008).
Secondly, having worked in the colour cosmetics industry in India, this research would provide me with an opportunity of improving my knowledge in this field. My research will be based on an authentic understanding of the market as I’ll be associated with an Indian colour cosmetics company during the pre-launch study of the market for their new product.


LITERATURE REVIEW


The term cosmetic is derived from the Greek word kosmos which means ‘to adorn’ (Meaning of Cosmetics - Oxford Dictionary). Cosmetics are defined as “a toiletry used to beautify the body” (Wordnet Search - Cosmetics, 2006). Another variation of this definition for the word cosmetics is “a powder, lotion, lipstick, rogue or other preparation for beautifying the face, skin, hair, nails, etc.” (Cosmetics definition). Based on these definitions, it can be said that cosmetics is a toiletry product that is used to enhance one’s appearance. The colour cosmetics sector in India can be divided into sub-sectors based on the product type. The different sub-sectors are Facial makeup, Eye makeup, Lip products and Nail products (Colour Cosmetics - Euromonitor International, 2008).
The Indian colour cosmetics industry is set to see sales that are expected to grow dynamically at the rate of 19% constant value Compound Annual Growth Rate (CAGR) over the period covering the next five years. The consumption of cosmetics is said to be growing mainly because of the change in lifestyle among the young consumers. The Indian cosmetics industry is forecasted to have sales worth around INR 12.568 billion in 2009 (Colour Cosmetics ...