Bangor ...

Bangor Business School

ASB-4413 STRATEGIC MANAGEMENT
Individual report

HSBC

Name: Qijia Lu
Student No: 500197275(abp8a5)
Tutor: Gareth Griffiths






Contents





Introduction


3




Overview HSBC


3




Environment analysis -PEST


3




Market structure


7




Porter’s generic strategy


8




Ansoff’s strategies – future strategy recommendations


11












References


14




















Introduction
As the biggest bank in Europe, HSBC is playing vital role in international finance industry. As the global credit crunch is getting deeper, there is more negative affect on the company’s operating environment. Therefore, the company’s operational strategies have been forced to change from this affect at globally and regional. It is essential for the company to study the new global environment to minimize the negative affect of this global economic recession. It is important for the company to develop suitable and effective strategy to facing this economic downturn and achieve and maintain its competitive advantage over its competitors.

In this report, it analyses the HSBC’s international and regional environments it current operates, its current market position and major competitors, company’s international and corporate strategy, technology development on cost reducing, then it provides recommendations for HSBC on future strategy development basing on above analysing.

Overview HSBC
HSBC is one of the largest banking and financial services organisations in the world and headquartered in London. The full name of HSBC Group is Hong Kong and Shanghai Banking Corporation Limited, which was established in 1865 ,now it has around 9,500 offices in 86 countries and regions with 335,000 employees in Europe, Asia- Pacific region, America, the Middle East and Africa.

It is listed on the London, Hong Kong, New York, Paris and Bermuda stock exchanges. The shares of HSBC Holdings Plc are held by around 200,000 shareholders over 100 countries and regions. The bank is serving 2.7 million commercial customers, 120 million personal financial customers

Environment ...