Liverpool John Moores University
...
Liverpool John Moores University
Research Proposal
On
Pizza Hut UK Ltd. Uses Motivation - as a tool of productivity
MODULE NAME: : RESEARCH SKILLS ANALYSIS
SUBMITTED BY : KHALID AHMED KHAN
STUDENT REF. : CO287853
LJMU ID : 394685
April, 2009
TABLE OF CONTENTS
Section Contents Page
1.0 Executive Summary 03
1.1 Company Introduction 03
1.2 Introduction of Nintendo Gaming 03
1.21 History 04
2.0 Nintendo Wii 04
3.0 Blue & Red Ocean 05
3.1
6.0 Nintendo into Blue Ocean 07
Internal & External Environment 07
SWOT Analysis 07
6.1
Nintendo’s Strategies
Corporate Level
Business Level
Ansoff Growth Matrix 11
Conclusion 12
References 08-09
Bibliography 09
Appendix 10
Pizza Hut UK Ltd. Uses Motivation as a Tool for Productivity
“A sailor without a destination cannot hope for a favourable wind.” (Leon Tec)
INTRODUCTION
I have described some important factors to motivate employees in my report. According to Vroom’s theory “the employee effort will lead to performance and performance will lead to rewards” (Vroom, 1964). But some cases reward can be negative. But when it is positive employees more likely to be motivated, and when it is negative less likely employees to be motivated. This case study approach is a very useful research methodology for “raising questions, highlighting issues, developing and testing theory, and providing guidance in solving problems” (Cooper, Morgan 2008, p. 161).
In Short, motivation defined as “an inner drive that reflects goal-oriented arousal” (Arnould et. al., 2004:259).
As per the International Dictionary of Management (4th edn), 1990 ‘’Motivation is the process or factors that cause people to act or behave in certain ways’’.
After this brief introduction now we can say that motivation is about staff and management and it was made clear from the very early days of the business that employees were to be co-owners of the enterprise, and should have an appropriate say in its direction and policies.
Just assume a situation if we take water to the horse and want he drinks, he will drink only if it is thirsty but we cannot force it to drink. On the other hand, if it is a human being we can force even though the person doesn’t want. The force that will induce him to do something or not to do something is motivation. So it is about people. In my proposal I have applied motivation theories on Pizza Hut human resource. While Pizza Hut aim in this regard is to maintain ‘a well-trained workforce with a good balance of young and energetic people and background…’.
INTRODUCTION TO PIZZA HUT
The Pizza Hut was founded in Kansas about 40 years ago. Now it has around 12,000 outlets (800 in UK) ...
