NAME Sri Minawati ROKHMIN
DEGREE ...
NAME Sri Minawati ROKHMIN
DEGREE BA (Hons) International Business Management
SUPERVISOR Christine Sorensen
TITLE The Behaviour of Women when Shopping for Fashion Goods; Offline versus Online
DATE December 2007
CAMPUS Newcastle
SUPERVISOR Helen Smith
TITLE The Ethics of Advertising
DATE April 2004
CAMPUS Newcastle
STUDENT NO. 006030250
Dissertation submitted in partial fulfilment
of the requirements of the
BA (HONS) INTERNATIONAL BUSINESS MANAGEMENT
of Northumbria University at Newcastle
DECLARATIONS
I declare the following:
(1) that the material contained in this dissertation is the end result of my own work and that due acknowledgement has been given in the bibliography and references to ALL sources be they printed, electronic or personal.
(2) the Word Count of this Dissertation is ..................10,532.....................
(3) that unless this dissertation has been confirmed as confidential, I agree to an entire electronic copy or sections of the dissertation to being placed on Blackboard, if deemed appropriate, to allow future students the opportunity to see examples of past dissertations. I understand that if displayed on Blackboard it would be made available for no longer than five years and that student would be able to print off copies or download. The authorship would remain anonymous.
(4) I agree to my dissertation being submitted to a plagiarism detection service, where it will be stored in a database and compared against work submitted from this or any other School or from other institutions using the service.
In the event of the service detecting a high degree of similarity between content within the service this will be reported back to my supervisor and second marker, who may decide to undertake further investigation which may ultimately lead to disciplinary actions, should instances of plagiarism be detected.
(5) I have read the University Policy Statement on Ethics in Research and Consultancy and the Policy for Informed Consent in Research and Consultancy and I declare that ethical issues have been considered and taken into account in this research.
SIGNED: ..........................................................
DATE :..............4th December 2007.................
ABSTRACT
STUDENT NAME Sri Minawati ROKHMIN
DEGREE BA (Hons) International Business Management
DISSERTATION SUPERVISOR Christine Sorensen
DISSERTATION TITLE The Behaviour of Women when Shopping for Fashion Goods; Offline versus Online
DATE December 2007
KEYWORDS CONSUMER-BEHAVIOUR
FASHION-GOODS
ONLINE-SHOPPING
OFFLINE-SHOPPING
ABSTRACT
The growth of internet was expected to transform the pattern of shopping through high street store (offline) towards electronic shopping (online). Besides, internet fashion expenditure has risen by 461% over the past ...
